EPONYM

OVERVIEW

Eponym is helping the world’s most exciting brands create, distribute and deliver their own branded eyewear collections. From start to finish, Eponym collaborates with brands to design a range of glasses, both prescription and sun, that complements the existing brand aesthetic and DNA. Through its online platform, Eponym then creates a branded online site to create a seamless purchasing experience for the consumer both in-store and online. The five-year-old startup currently produces and distributes eyewear for Steven Alan, Alice + Olivia and Jason Wu in addition to its own brand, Classic Specs. Eponym is the epitome of retail sector disruption, utilizing the power of e-commerce to revolutionize the eyewear category.

TRAUB ROLE

TRAUB acts as a strategic advisor to Eponym in identifying, negotiating and securing licenses with brands. To date, TRAUB assisted the Company in negotiating both the Alice + Olivia and Jason Wu licenses and continues to advise Eponym on potential new brand partnerships.