Founded by Princess Marcella Borghese nearly 60 years ago, the brand’s core values could not be more relevant: Italy, Rome, Borghese, Princess Marcella, Style, Italian Spa Culture and Mud. Borghese combines the tradition of classic Italian beauty and modern sensibility in its collection of skincare and color cosmetics with unparalleled effectiveness and quality. All products blend state-of-the-art science with the organic riches of the earth.
TRAUB was initially engaged to provide an objective assessment of the Company and the product portfolio within this fiercely competitive industry. As a result of this assessment, the Company engaged TRAUB to lead the management team across both the United States and Asia business divisions in an effort to restage the brand, improve operations and capitalize on the rich heritage and quality products. In this role, TRAUB functions as Interim CEO, overseeing all activities relating to company operations.
In April 2017, Borghese successfully relaunched the brand in the United States and Asia with fresh packaging, branding, a new website, global distribution strategy and a new brand ambassador, Mariacarla Boscono. TRAUB continues to oversee company operations in making the restaged brand a success on- and offline and around the world.