Advisory

TRAUB Advisory works with a variety of clients to execute on their strategic initiatives. Our capabilities include…

FASHION / RETAIL

TRAUB is a global business development and strategy consulting firm focused on optimizing and accelerating businesses to reach their full potential. The Fashion/Retail division is the legacy of our original organization as established by Marvin Traub and lies at the heart of TRAUB’s mission: to optimize and accelerate business across channels, borders and classifications of product.

The Fashion/Retail division works with brands, retailers, developers and related businesses to transform their business strategies into reality. Along with our best-in-class network of operating partners, the TRAUB team works closely with clients in both developing and emerging markets to analyze existing business conditions, visualize new growth opportunities and execute goal-oriented strategies to direct future growth.

TRAUB Fashion/Retail works closely with clients to provide creative and innovative thinking, a sounding board for management, strategic business planning, domestic & international distribution expansion, licensing opportunities and brand building.

LICENSING / FRANCHISING

The Licensing/Franchising division works with new and existing businesses to develop meaningful growth opportunities via licensing streams and franchising partnerships. The division works with both licensees and licensors on identifying new partnerships, developing products, creating a global distribution network and optimizing business operations. TRAUB Licensing/Franchising works with clients domestically as well as in key developing and emerging markets.

TRAUB has represented a long roster of clients and brands including K.Swiss, Xcel Brands, Tengram Capital Partners, Carlos Falchi, Gloria Vanderbilt, among others. TRAUB has also advised a diverse range of brands on developing an international retail presence with best-in-class franchise partners, including Bloomingdale’s, Macy’s, Harvey Nichols, Jessica Simpson, MoMA Design Store and Adrianna Papell. TRAUB has also developed licensing businesses for Cole Haan, Helmut Lang, Isaac Mizrahi, Lacoste, Zac Posen and Liz Claiborne.

CELEBRITY

TRAUB believes the alchemy of brand equity lies in the convergence of quality product and well-executed marketing. This principle lies at the heart of TRAUB Celebrity, a client-centric, one-stop platform for celebrities, athletes, global icons and their brands across categories within the consumer and retail industry.

TRAUB Celebrity works closely with clients to help achieve their personal brand goals by providing business planning, interim management, strategy planning, product development, licensing & franchising, retail and e-commerce. TRAUB Celebrity’s Managing Partners have been credited with creating deals for a broad range of clients, including Lauren Conrad, Selena Gomez, Sofia Vergara, the Kardashians, Maddie & Tae, Josie Maran, Cristiano Ronaldo, Marlo Thomas, Jordin Sparks, Tony Bennett and Gordon Ramsay. The group’s engagements have included developing new product lines, negotiating licensing deals, facilitating partnerships with key retailers and developing brand strategies.

CONSUMER

TRAUB Consumer is TRAUB’s business development arm focused on providing and advisory and consulting services to companies in the food, beverage and consumer industries. TRAUB Consumer works with Fortune 500, mid-market and emerging companies in the food and beverage space to identify growth opportunities, execute strategic initiatives and assist in optimizing operations to generate profitable revenue.

TRAUB Consumer’s engagements have included advising and operating Sugarpova, Maria Sharapova’s candy company, assisting in the creation of an e-cigarette company and advising on commercializing a leading digital electronics company. Client projects have also included the turnaround of an organic food company owned by a multibillion dollar parent company and advisory services for an organic farm product and vodka company. TRAUB Consumer has also worked with several top tier private equity companies, including the evaluation of a global espresso brand transaction and a European yogurt acquisition.

LABS

TRAUB Labs partners with entrepreneurs who have built early stage technology-enabled consumer, fashion and luxury goods companies as well as cutting edge retail platforms. TRAUB Labs leverages the TRAUB network to provide founders with meaningful resources, relationships and partnerships as we work with them work to expand their product offering and optimize their businesses. We partner with founders and management teams to enhance business plans, assist with go-to-market strategy, and establish strategic partnership opportunities.

Current clients include Orchard Mile, Eponym, Naadam Cashmere and Knot Standard.